With the mid-eighties came an interest in video ownership, rather than rental which had been the standard. Rental tapes were usually priced at about $100 each, which made private ownership prohibitive. However, as video sell-through became more popular, Disney jumped on the bandwagon with a series of "Limited Gold Editions" featuring some of the more historically important shorts. Each came with a short historical prelude, and were priced at about $30 each. They turned out to be so popular that Disney followed them up with a second series a few years later. They are fairly rare today and are very much sought after by collectors.
