[...] The second point to consider, which I think is a very
important one, is the mental capacity of the average audience.
In other words, don't get too sophisticated. Timing is very
much concerned with the quickness of the mentality of our audience.
I don't wish to set any rules about just what the mental age
of our audience is. However, I don't believe it is quite as
low as the moron or twelve-year old mind. Still, it is not sophisticated.
This is my personal opinion, but I think we must keep our ideas
simple, no matter how they are sugar-coated for presentation
to the audience.
The whole key-note of my talk will be on the clarity of the
idea, the simplicity of the idea, and the directness of the
idea. This is a part of the secret of our medium -- clarity,
simplicity, and directness. We should consider very seriously,
when we are building an idea, the mental capacity of our audience.
It goes a little deeper that saying that we will make it simple.
We must analyze the idea and go back a little farther than that.
We must consider the continuity build-up of the idea. In my
experience with the Story Department, I have found, broadly
speaking, that they don't go back far enough in the analysis
of an idea to know why it is or is not funny. I think it is
important that we be able to answer when someone asks us why
we consider a thing funny, or why we consider it is not funny.
We can't get it by intuition. We need a continuity build-up
to a spot idea. We must plant the seed of an idea, whether it
is a gag or a personality touch. We must so build the idea we
are going to expose at a later date that we will be sure the
thing clicks when we present it.
The next point I wish to make is the importance of continuity
build-up to "spot" staging. I am not talking about story construction.
I am talking about presenting the idea simply and clearly, at
the proper moment.
I have culled from some book, the name of which I don't have,
the following statement, which I have changed to read into our
"It is to careful building that the idea owes its smoothness.
The goal or idea for which the story man, director or animator
should strive is to so build gags and points that by the use
of one simple action he relates gags or points to the next with
naturalness and inevitableness. The careful building makes the
whole perfectly smooth." [...]