As many of you might be aware, we at The Encyclopedia of Disney Animated Shorts have been busy converting the website from static pages to an all database driven site. We’re currently about halfway through the project. The benefit to us is that we can update pages more efficiently and make global changes to the site in a much less time consuming manner. For example, we currently have over 700 cartoons listed on the site. Before, if we wanted to change the layout of the pages, we would have to go through and change over 700 pages. Now, we only have to change one or two.
There is an additional benefit for you, the advertiser, as well. Before we did this, we were unable to offer advertising on individual page types because of the difficulty of having to edit every single page. We’re happy to begin offering this benefit to you now.
Here is what is available:
We have four slots that appear on each main cartoon page (example here : http://www.disneyshorts.org/shorts.aspx?shortID=170). There are currently 772 pages.) There are two 300 x 250 square blocks on the left hand side (one halfway between the screenshots and the other on the bottom) and one 200 x 600 skyscraper block which generally shows up about halfway down the page on the right hand side. There will also be a 600 x 200 rectangle block on the bottom of the page. These pages are the most visible on the site and for the most part are the main landing pages for the site when accessed indirectly.
There is one 300 x 250 square block which shows on each “character” page (example here: http://www.disneyshorts.org/character.aspx?characterID=188). There are currently about 200 character pages.
There is one 300 x 250 square block which shows on each “artist” page (example here: http://www.disneyshorts.org/artist.aspx?artistID=85). There are currently about 300 artist pages.
I have tried to set pricing depending on the number of pages you will have for each type, the location of the ad on the page, and the average page ranking for each. For instance, you would have more adds on the “screenshots” page but the main cartoon pages have a better page ranking. The “artist” and “character” pages, though, have less of both, so would be less expensive. Here’s the current rates – all are based on a 6 month contract:
Main Cartoon Pages:
Top 300 x 250 slot: $500
Bottom 300 x 250 slot: $400
Right hand skyscraper $500 (the comments section is widely read!)
Bottom rectangle $300
Artist and Character Pages
300 x 250 slot $300
If any of these advertising options appeal to you, please drop me a line and let’s talk!